Still, there are a few things you have to dig for, and a couple more things that are completely counterintuitive, so I thought I’d go over what I look at in analytics and where they can help you improve your results or decrease costs. eCPC, for instance) are easily clarified by hovering over the text to reveal hints and definitions. Many things which might otherwise be puzzling (CPC v. Poke around a bit and you’ll get a feel for it. The Promoted Pins Dashboard and its analytics are fairly self explanatory. Whether this is a case of Pinterest working it in to limited ad space based on demand, or the algorithm causing a delay when interest targeting is used is up for debate, but at any rate, give your campaigns a few weeks before you make start making changes. You should also know that it can take a couple of weeks to get your Promoted Pin in all the spots you targeted. While some data (such as continuing earned clicks and saves) continues to record, you will not be able to see everything you might want, so make sure you’re at least saving printscreens of your Promoted Pins dashboards as they’re ending.
So let’s start from the top!īefore we do, you should know that Pinterest saves data on your Promoted Pin campaigns for 30 days after they end. Today what we’re talking about is Pinterest’s own Ad Dashboard – where you’ll find gems and hidden bits of data that will help you make your Pinterest advertising more effective and less expensive. If you’re interested in tracking conversions and sales from Pinterest Promoted Pins, go here.
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